MOTINOVA, a subsidiary of Midea Industrial Technology, debuted in EUROBIKE 2023

From June 21 to 25, 2023, the 2023 European International Bicycle Trade Expo (EUROBIKE 2023) was held in Frankfurt, Germany. MOTINOVA, a global supplier of electric power systems for two wheel travel under Midea Industrial Technology, presented MIGIC, PEGASI, and VOLANS series motors at the H08H07 booth, showcasing the advantages and characteristics of its motor products in intelligence, silence, strength, smoothness, and other dimensions. In addition, MOTINOVA has attracted E-Bike car companies, global professional audiences, and bicycle enthusiasts to stop and exchange ideas with its strong production and supply guarantee capabilities of domestic and foreign automated chemical plants, as well as its comprehensive service network worldwide.

MOTINOVA, a subsidiary of Midea Industrial Technology, debuted at booth H08H07 of the 2023 European Bicycle Show

Powerful motor performance brings endless joy to riding

As a supplier dedicated to providing power assisted drive system solutions for global bicycle manufacturers, MOTINOVA has always focused on technological innovation and product quality improvement. It has provided core components of motor products, such as torque sensors and controllers, through self-developed, self-made, and self-produced methods, with an overall self supply ratio of over 55%. As of now, MOTINOVA has three major motor "series families": MIGIC, PEGASI, and VOLANS, covering mid range and hub motors with different market segments. It comes with brand technology characteristics genes of "intelligence, silence, strength, and smoothness", providing the most convenient electric power drive system solution for vehicle manufacturers.

The intelligent mode exclusive to the motor provides manufacturers with the most convenient electric bicycle solution without the need for control instruments; The VOLANS and PEGASI series motors have speeds below 1600 rpm and noise levels below 50 decibels, making their ultra quiet cycling experience highly sought after by manufacturers and enthusiasts; The MIGIC series motors adopt flat wire technology, with a wide range and high efficiency, maintaining an efficiency of over 80%. The motor is strong, with an ultra long range, and the shifting wire is smooth and smooth during cycling without any jerks. As MOTINOVA's latest E-Bike motor product series, the MIGIC C1 mid mounted motor weighs only 3 kilograms, providing users with a more relaxed urban cycling experience; The MIGIC T1 mid mounted motor has strong power, with only 6 degrees of pedal clearance. The motor feedback is sensitive and can instantly respond to the rider's intentions. It adopts lightweight magnesium alloy casting technology, which can meet the strict requirements of mountain off-road in terms of shock absorption, strength, rigidity, heat dissipation, and corrosion resistance.

It is worth mentioning that the NORTBOUND in car intelligent IoT system, which is equipped with IoT technology in collaboration with the well-known instrument company Dida in the industry, also made its debut at this exhibition. In the process of E-Bike riding, with the help of the central human-machine interface of NORTHBOUND system, interactive control of intelligent terminals such as motors, Action camera, smart helmets, bicycle radars, IOT-BOX, Smart lock and TWS Bluetooth headsets can be achieved, so that both riding safety and riding entertainment can be achieved.

Domestic and international "dual" supply guarantees worry free production

In addition to the further enhancement of R&D strength, MOTINOVA also ranks in the forefront of the industry in terms of Supply chain resilience. Thanks to Midea Group's experienced large-scale lean manufacturing system, perfect supply chain system, large-scale procurement advantages, and the Vietnam factory put into production in 2022, MOTINOVA's ability to ensure Supply chain security and supply stability is prominent. Especially the Vietnamese factory built by MOTINOVA with an investment of over 10 million euros, its unique location and certificate of origin advantages, as well as reliable quality control and delivery capabilities, can provide customers with more convenient and efficient product procurement and trade services.

MOTINOVA Vietnam factory is located in Pingyang, a strong industrial province in Vietnam. It has an annual production capacity of 600000 sets of intermediate drive motors and hub motors, and has successively obtained certificates of origin in Vietnam such as UR1, FORM B, FORM D, FORM E, as well as international authoritative certifications such as ISO9001/2015, TUV, EN15194-2017, CE, UL, etc. Since joining Midea Industrial Technology in 2022, MOTINOVA has further improved its quality control system by leveraging its rich research resources and cutting-edge motor technology solutions from its subsidiary, Weiling Motors, as well as vehicle level electronic and electrical component technology, to control product defect rates within 1000PPM. In addition, MOTINOVA quickly introduces the flat wire process in the automotive industry, improving the efficiency of motor products and enabling them to have better performance and reliability.

In terms of service guarantee, in addition to laying out global service centers, MOTINOVA has also independently developed its own after-sales service platform. All product statuses can be monitored in real-time in the system, and remote judgments can be made by backend system data staff in the first time, providing corresponding operational guidance to shorten customer problem response time and improve the user experience of vehicle manufacturers and end users.

Rio Longer, Live Better, MOTINOVA will continue to innovate in product, supply, and service capabilities based on Midea's rich electromechanical common technologies and research and development capabilities, providing a more comprehensive electric power drive system solution for the global two wheel travel field, and contributing more strength to the development of the E-Bike industry.

About Midea's Industrial Technology

Midea Group's industrial technology business group is driven by technology as its core, aggregating core technological forces in four major fields: consumer electronics, green energy, smart transportation, and industrial automation. It has multiple brands such as GMCC Meizhi, Welling Weiling, CLOU Kelu Electronics, Hiconics Hekang, Sunye Riye, Servotronix High Tech, MR Meiren, Meiken, Toshiba Toshiba, Motinova, and more. Provide green, efficient, and intelligent products and technological solutions for global industrial customers, creating a better life for billions of end users.

At present, Midea Industrial Technology has established 27 research and development test centers in China, India, Japan, and other places, with a total of over 5600 authorized patents. In 2022, we invested over 1.4 billion yuan in research and development, continuously increasing our investment in core and cutting-edge technologies. Our products cover high-precision core components such as compressors, motors, chips, valves, reducers, automotive components, servo systems, high and low voltage inverters, energy storage, smart grids, and heat dissipation components.

With the vision of technology driving everything, Midea Industrial Technology will support the development of global industry with the power of technological innovation.